Heritage tree guide cards and matching seed packets made for explorers, tourists, and nature enthusiasts discovering Portland's landmark trees.
ClientSelf-initiated
RoleDesigner & illustrator
ToolsAdobe Illustrator, InDesign
DeliverablesTree guide cards, seed packets, illustration set
Approach
One palette runs through every element, tying seed packets to their matching guide cards. Subtle illustrations mirror patterns found in Portland's landscapes, typography stays clean and modern, and details like leaf motifs and hand-drawn elements add warmth. The set is designed to be collected, carried, and planted.
Outcome
A cohesive set that invites people to explore Portland's heritage trees, demonstrating illustration, packaging, and system thinking in one compact project.
